If you relate the insatiable demand for foliage by consumers to the shark in “Jaws,” then the piddly boat Brody, Quint and Hooper were on could be analogous to our industry. Consumers in North America are ravenous for more and more interesting plants while we’re all pushing as hard as we can to satiate that hunger … and still coming up short!
REFLECTING BACK ON 2020
When COVID-19 first reared its ugly head early last year, many of us were unsure what it would mean for our industry. At ForemostCo, we had been seeing a meaningful but manageable increase in demand for our young plants over the previous few years, and we expected similar increases in 2020.
By June 2020, it was clear that the “spring rush” was not ending anytime soon. By July, we quickly realized we were selling out fast — not just of current availability, but also for the coming year. Well darn, better start building more greenhouses and planting more stock plants! I wonder if we can will the plants to grow faster? Anyone have luck with that yet?