Growers and retailers tap into a renewed interest in indoor plants

Lisa Eldred Steinkopf is addicted to houseplants and has a huge collection to prove it. She recently published a 272-page hardback book on the subject, Houseplants: The Complete Guide to Choosing, Growing and Caring for Indoor Plants.

ceramic pots“If I had only paid a dollar for every plant, I’d have at least $1,000 tied up,” she said.

Enthusiasts like Lisa are a welcome sight for any retail nursery owner, but for a long time they were few and far between — at least when it comes to houseplants. For many, houseplants were something their mom grew in the 1970s.

Not anymore.

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