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ForemostCo, Inc<= /span>.  8457 Northwest 66 Street, <= st1:place w:st=3D"on">Miami, = Florida 33166

 

 

 

 

Contact:       Josep= h C. Roberts      =             &nb= sp;            = June 8, 1998

            =        President        &= nbsp;           &nbs= p;            &= nbsp;          For Immediate Release

            =        (800) 421-8986

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 <= /p>

FOREMOST FOLIAGE ANNOUNCES NEW NAME, PRODUCT LINES

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MIAMI,  June 8, 1998.  ForemostCo, formerly Foremost Foliage, Inc., announced the expansion of its product lines, which will now include landsc= ape, ornamentals and flowering products. The name change is representative of the firm’s growing product lines, client services and expanding its  partnership= s.

 

“We realize that our clients need greater variety of products, consistent quality control, and nimble and effective logistics management. = We continuously revamp our operations to meet the increasing global competitio= n.  Hence our new name,” says Jo= seph Roberts, Fore= mostCo president.

 

ForemostCo has entered into a strategic partnership with the German-based Dümmen USA, to market that firm’s Red Fox line of Poinsettias, Geraniums, New Guinea Impatiens and Trailing Petunias.&nb= sp; Red Fox products hold a commanding position in the European market today, and are being well received in The US and Canada.

 

ForemostCo is also introducing a number of new proprietary varieties including Spath Cupido® and other varieties of Spathiphyllum in conjunction with the Dutch-based KP Holland; as well as the Dibley’s Series of Streptocarpus from the Welsh firm Dibley’s, the global leader in Streptocarpus breeding.

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These new partnerships give ForemostCo the resou= rces to expand its scope of services to the nursery industry by providing quality product developed to provide growers with higher profit margins in an increasingly competitive marketplace. “Our customers are looking for higher performance product lines with better profit margins. Global competi= tion is about being on the cutting edge at all times, and we recognize that ForemostCo’s role is to be on the vanguard of p= roduct and logistics developments to consistently provide the best profit making product in the most rapid and effective manner. We need to stay ahead of the competition so that our customers will always be ahead of their competition,” says Roberts.

 

Foremost Foliage, founded in 1987, has been a leading supplier of tropical foliage starter material to the nursery industry throughout the United States and Canada. Foremost began as a distributor of foliage cuttings and liners. By investing extensively in Cen= tral American farms, Foremost has been able to solidify its ability to supply a = wide variety of high quality product.

 

A joint venture with Phoenix Foliage, a liner producing facility in Central Florida, and working closely with laboratories in Malaysia, = China, Ireland and South Africa, allowed Foremost to develop a line of high quality tissue cultured product. This initiative consolidated Forem= ost’s position as an innovative supplier of high quality, cost effective tissue culture propagative material.=

 

Recognizing the evolution of their Company, the products and services they now offer, and its expanding Customer base,= lead the management of Foremost Foliage to seek a name change that reflected this broader scope.

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