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PRESS
RELEASE
from
FOREMOSTCO, INC. 8457 NORTHWEST 66 STREET, MIAMI, FLORIDA
33166
FOREMOSTCO LAUNCHES ORCHID DIVISION AS POTTED ORCHID PLANT SALES SOAR.
Miami, Florida—July 5, 2005--Orchids
are becoming the world’s most popular flowering potted
plant rating first in flowering sales in Europe, second in
the U.S. and leading the Japanese flowering market. “ForemostCo
is responding to the distribution needs of global producers
and delivering orchid starter plant product cost effectively
to growers in the U.S. and Europe,” says Joe Roberts
the company’s Founder and President. ForemostCo began
trials and investigative process in July of 2004 and the Orchid
Sales Division was inaugurated on June 1st, 2005 with the
appointment of Tom Fennell III, ForemostCo Orchid Sales Division
Manager.
ForemostCo did extensive market trials for sales of Phalaenopsis
starter materials and subsequently entered into a distribution
agreement with Taiwan-based Today’s Tropical Nursery
to sell their diverse and popular selection of product seedlings
and cloned orchids. The bulk of potted orchids sold today
are Phalaenopsis ranging from 50% to 99% of the retail mix.
Phalaenopsis can be flowered year round and are available
in numerous colors; white is the most prevalent color, but
pink varieties, raspberry, jade, gold and yellow are growing
in popularity.
Initial market response to ForemostCo’s wide range
of quality cloned product has met with enthusiastic response
from growers in the U.S. and Europe. Through ForemostCo, Today’s
Tropical Nursery is currently supplying a variety of both
seedling and cloned orchids in three sizes; direct from Flask,
10-15 cm. plants and 16-20 cm. plants.
The U.S. orchid market is growing rapidly. According to
the U.S. Department of Agriculture, 15.6 million pots of orchids
valued at $121 million were sold in 2003, up 18% from 2002.
With ForemostCo’s new Orchid Division, the firm aims
to meet the growing U.S. and European demand for starter material
with a wide range of colors and three keys sizes initially.
In its 18 years of operation, ForemostCo has become the
largest importer of live plants to the U.S., accounting for
more than 20% of all plants brought into the country. Working
in partnership with its customers and growers throughout the
globe, ForemostCo, Inc. caters to the need for consistent
quality, new product development, exceptional service, on-time
delivery, and ethical sourcing.
In its effort to bring together the best plant varieties,
production techniques, demanding quality standards, and delivery
options, ForemostCo is building a global network of innovative,
cutting-edge floricultural product supplies, always pursuing
its objective of creating value for its customers. For details
on the range of ForemostCo’s products and services,
please visit us at www.foremostco.com.
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CONTACTS:
Randy Goff, General Manager / 1.800.421.8986 x 272, randyg@foremostco.com;
George Skinner, National Sales Manager / 1.800.421.8986 x
258, george@foremostco.com
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